Quenari Wii Tourism Lab: A Service Design approach to redefine the role of a hotel as the enabler...

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  • Título: Quenari Wii Tourism Lab: A Service Design approach to redefine the role of a hotel as the enabler of collaboration between locals in the remote town of Mitú, Colombia
  • Autor: Álvarez Lleras, Daniela
  • Publicación original: 2019
  • Descripción física: PDF
  • Nota general:
    • Mitú (Colombia)
  • Notas de reproducción original: Digitalización realizada por la Biblioteca Virtual del Banco de la República (Colombia)
  • Notas:
    • Resumen: ‘Quenari Wii Tourism Lab’ is a project that aims to redefine the role of Quenari Wii, a bed & breakfast located in the remote town of Mitú, Colombia. The discussion is centred on the need of promoting collaboration between local stakeholders to make the destination attractive, contribute to the creation of a tourism cluster in which more people are benefited and to use tourism as an engine of development in the region. What started as a project to make the Hotel a protagonist of the tourist’s experience, soon shifted to a project that seeks to collaborate with diverse cultural initiatives to design, test and implement authentic experiences for Quenari Wii’s guests. It is expected that by working with more stakeholders in Mitú and nurturing the agreements that have been built over time, the visitors will perceive a higher value in the region and Quenari Wii. The design methodologies, the analysed case studies, and tools employed on each stage of the project to make the service accessible, effective, and attractive will be presented and analysed, together with relevant bibliography on service design and tourism. The entire iterative process and prototypes realised with a group of traditional dances from Mitú, will be clarified to analyse the evolution of the final concept – A lab within the hotel to design, test and implement unique tourism experiences for the hotel’s guests –. To conclude, the project also delves into the question of how this new service is an opportunity to develop a tourism culture in the region and to train professionals in this field, who will be ready for the challenges that tourism brings to Mitú.
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    • Colfuturo
  • Forma/género: tesis
  • Idioma: castellano
  • Institución origen: Biblioteca Virtual del Banco de la República
  • Encabezamiento de materia:

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